As we roll into the end of year break and spend less time working “in” the business, I like to spend time thinking about our business at a higher level. That means thinking about the direction we’ll take the business in 2019, marketing channels and new cool ideas we can implement.
One of the first things I do is get a handful of podcasts together that I can listen to while driving or in between all the crazy events going on this time of year.
If you’d like to do the same, here are the best Agency Highway episodes of this year so you can queue them all up for the holidays.
This list is made up of interviews that:
- Were the most popular based on number of downloads
- Resulted in the most comments or emails from you
- Have a super cool, easy to implement take away
Most Popular Episodes
Episode 3 – Work Less Make More with James Schramko
This comes as no surprise. The topic summarises why many of us got into business – because we want to work less and make more.
I've been following James for over 7 years, am a member of Super Fast Business (his membership) and was a member of Silver Circle. His advice has pushed me in the right direction on many occasions.
We discuss a variety of things. My favourites were calculating your effective hourly rate (how much you really earn), delegation, hiring a team, and being more effective.
Episode 2 – Pricing websites with Corey Dodd
Corey is one of the most helpful and knowledgeable agency owners I’ve met. He’s always helping out in the Facebook group with real, no BS advice. This interview is exactly the same.
Knowing how to price your services is a skill that you can improve. Many of us don’t know where to start with pricing. Even if you do, it’s human nature to want to understand how you compare and where you sit in the market.
In this interview, Corey shares his process of how he prices websites. This includes where to get started, what to do if you don’t have a portfolio, how to raise your prices and use techniques like price anchoring.
Episode 9 – Creating a client management system with Jennifer Bourn
Automation is always one of my favourite topics. Apparently, it’s one of yours too.
Managing and communicating with clients can be time consuming. But there are several places you can use automation to make it much easier on yourself and still keep your clients in the loop.
Jennifer and I chat about using automation in a few different ways. This includes:
- Educating your clients before you start work and throughout the process
- Sending them helpful info through the process
- Getting input from them when you need it
- …and more
Favourite Episodes
These episodes generated the most feedback from you through emails and comments. They also have some brilliant takeaways.
Episode 11 – Building recurring revenue in your digital agency with Troy Dean
Many of you (and I) expected this to be a chat about creating website maintenance plans. It immediately got flipped on its head and Troy explained how you can build real recurring revenue.
I received emails after this episode from people saying that this completely changed the way they think about their business.
Episode 19 – SEO for your agency and your clients with Phil Singleton
SEO is one of my favourite services for clients, and one of my favourite topics. Phil explains how you can add recurring revenue with SEO and how to actually deliver results.
My favourite part was how Phil wows clients with an initial quick win that you can easily implement as well.
Episode 21 – Consistent leads without outreach with Brennan Dunn
Brennan has been helping freelancers and agencies grow their business for years. Chances are you’ve heard of Brennan’s community, Double Your Freelancing.
Many coaches encourage specialisation as one of the most important things to do to grow. Brennan challenges that, and explains how he used local events to grow his non-specialised agency, fast.
He also go into how he turns almost everyone he spoke to into a lead and snagged Fortune 500 clients with the same system.
Episode 17 – An epic lead generation strategy with Jason Resnick
I took a lot of notes in this episode. Jason drops a couple of lead-generation gems that I’d never heard anyone talk about before.
On top of that he shares his system for staying top of mind with clients and get more referrals.
Episode 10 – Using systems to get from overworked to having time freedom with Grant O’Neill
Grant had one of the biggest turnarounds I’ve seen in someone. When I first met him, he was working crazy hours. Way more than most sane people would work.
A couple of years later and he was gearing up to remove himself from the business entirely.
So of course I had to have him on to share the story of this epic transformation.
This is a great episode about systemisation and outsourcing.