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Podcast

133 – Productizing outside the box with Kris Croucher

By James | June 16, 2021

Kris from Just After Midnight has productized a service that many would write off as un-productizable. His story has so many practical tips around how to run a productized service in tandem with your existing agency. You’ll learn how to structure your team, common mistakes to avoid, how to create boundaries and much more.  Resources … Read more

132 – Increasing your conversions with Kurt Philip

By James | June 9, 2021

In this episode, Kurt Philip from Convertica shares some simple ways you can increase conversions on your own, or your clients’ websites. You’ll learn about how to increase trust, where to focus your efforts and how to learn more about Conversion Rate Optimization. Resources mentioned in the episode Website – Convertica Connect with Kurt LinkedIn … Read more

131 – Creating a spin-off productized service with Chris Willow

By James | June 2, 2021

If you’ve ever thought about creating a productized service, this episode is for you. Chris WIllow from Service Provider Pro joins the show to talk about what’s working in productized services, how to get started without risking your current brand, and how to create processes.  Connect with Chris Twitter Facebook YouTube About Chris I'm the … Read more

130 – Retaining clients through technology with Shaun Clark

By James | May 26, 2021

Shaun Clark from GoHighLevel joins the show to talk about client retention. Selling technology to clients is an under-utilised channel by agencies, yet it can be highly lucrative. On top of that, it can make them more likely to remain a client, even while they’re taking a break from your services, making it easier to … Read more

129 – Agency differentiation and CRO as a service with Peep Laja

By James | April 15, 2021

Peep Laja from CXL joins the show to tackle two awesome topics.  First, you’ll learn how you can differentiate your agency from the thousands of others out there. Everyone talks about niching down, but few dig into the “how” to the level that Peep shares in this interview.  Second, if you’ve thought about offering, or … Read more

128 – How to get clients through YouTube with Rob ORourke

By James | February 10, 2021

A YouTube channel can help you land clients easier than you might think. Rob ORourke from Fox Web School shares how that can be so, as well as tips on how to start your channel, get more subscribers and what equipment to use.  Resources mentioned in the episode Fox Web School YouTube Brian Dean on … Read more