Agencies spend a lot of time worrying about their client’s satisfaction, but not a lot of time worrying about their OWN satisfaction.
Karl Sakas from Sakas and Company helps agencies move through the four stages of “agency satisfaction”. From powerless to overwhelmed to confident to valued. Here’s how you can advance to the next level and build an epic agency.
Resources mentioned in the episode
- Take control of your client relationships
- Feast or Famine: Why to keep your agency's sales pipeline full
- How to fire your agency's worst clients
- How to reposition yourself as “Strategy-First” agency
- Email newsletter with free business tips for agency leaders
- Client Rankings Matrix
- Reasons Option Choose
- Think Teach Do
Connect with Karl
Agency growth is good… unless it gets out of control. Karl Sakas (@KarlSakas) helps agency owners increase their profits and reduce their stress, by conquering growing pains. As management consultant and executive coach at Sakas & Company, Karl has personally advised hundreds of agencies on every inhabited continent. He is the author of “Made to Lead,” “The In-Demand Marketing Agency,” and nearly 400 articles on agency management. When he’s not helping clients, Karl volunteers as a bartender on an antique train. Get a free copy of his eBook “Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable” when you sign up for his free agency business tips at SakasAndCompany.com.