Martin Huntbach from Jammy Digital looks at content in a different way than most agencies. In their agency, content is used as a client filter. Content helps set client expectations and helps clients self-select if they are a good fit. This means they tend to get better clients that are a joy to work with.
Resources mentioned in the episode
- Martin’s Posts
- Content Fortress Book
- Content Planning Toolkit (course and resources)
Connect with Martin
Martin is the co-founder of Jammy Digital, a web consulting agency in the UK.
Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK.
They’re also writing a book about how to use content to attract your ideal customers.