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Peep Laja from CXL joins the show to tackle two awesome topics.
First, you’ll learn how you can differentiate your agency from the thousands of others out there. Everyone talks about niching down, but few dig into the “how” to the level that Peep shares in this interview.
Second, if you’ve thought about offering, or already offer Conversion Rate Optimization as a service to your clients, you’ll learn what you should include in the service and how to sell it to clients.
Resources mentioned in the episode
- Wynter – message testing service
- CXL certification
- ResearchXL
- Peep’s differentiation post
Connect with Peep