135 – Using creative briefs to work effectively with Leticia Rita

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Agency Highway
135 - Using creative briefs to work effectively with Leticia Rita
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To avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship.

Leticia from Holabrief joins the show to share:

  • The 3 types of brief
  • What should be in a creative brief
  • How to create a solid briefing process

Resources mentioned in the episode

Connect with Leticia

About Leticia

I am the co-founder of HolaBrief, an interactive discovery tool for creative agencies and freelancers to better understand their client's business problems. The brief has been a problem my entire career so I'm on a mission to fix it so that other creatives can do their best work. In my free time I also co-found The Green Conspiracy garden journal that teaches people to grow their own food successfully.