The Agency Highway Podcast

106 – Metrics to track with Michael Wark

July 29, 2020 - 0 Comments

Michael Wark from Bean Ninjas joins the show to talk numbers, profitability and team culture. There were a lot of nuggets in here including what numbers to track, how to get your cash flow in order and maintaining culture in a remote work environment.  Resources mentioned in the episode Search console reporting dashboard Pricing websites … Read more

105 – Creating a portfolio that actually converts with Preston Lee

July 22, 2020 - 0 Comments

Many agency portfolios end up as a dumping ground for previous projects. In this interview, Preston Lee from describes how you can create a portfolio that prospects actually want to look at and that helps convert them to clients. Resources mentioned in the episode Honeybook post on optimizing your portfolio Related resources Check out … Read more

104 – Using content to get better clients with Martin Huntbach

July 15, 2020 - 0 Comments

Martin Huntbach from Jammy Digital looks at content in a different way than most agencies. In their agency, content is used as a client filter. Content helps set client expectations and helps clients self-select if they are a good fit. This means they tend to get better clients that are a joy to work with.  … Read more

103 – A productized agency journey with Brian Casel

July 8, 2020 - 0 Comments

Brian Casel has built a productized agency that only requires 2-3 hours of his work each week. In this interview you’ll learn how he transitioned from a traditional agency into a productized service and ultimately built his SaaS product, ProcessKit.  Resources mentioned in the episode AudienceOps – blog content productized service ProcessKit Process automation for … Read more

102 – Automated lead generation with Dan Englander

July 1, 2020 - 0 Comments

Dan Englander from Sales Schema joins the show to talk about automated lead generation for digital agencies. If you’re thinking about outreach and are not sure how to make it work, or how to stand out from all the noise, this interview is for you. Resources mentioned in the episode Dan’s webinar on crisis prospecting … Read more

101 – Process as a service with Pip Meecham

June 24, 2020 - 0 Comments

Pip Meecham creates organised goodness out of businesses that are a jumbled mess. This interview goes into some of the biggest mistakes people make when it comes to process, how you should look at improving your own processes and maybe even adding it as a service in your agency.  Resources mentioned in the episode ProjectBox … Read more

100 – Mega episode: Most common agency problems

June 17, 2020 - 2 Comments

Triple digits! This is a two-part episode. I invited 2 friends onto the show who have been helping agency owners in various Facebook communities for a long time – Nick Gulic & Corey Dodd.  Part 1 flips the script and they interview me about how the podcast has helped our business, what has changed over … Read more

099 – How to make your agency more profitable with Marcel Petitpas

June 10, 2020 - 2 Comments

Marcel Petitpas from Parakeeto joins the show to talk agency profitability. Getting more clients sounds good on paper, but can make things worse if you aren’t tracking the right things. Here’s how you can begin increasing the bottom line profit you make and some agency benchmarks to see how you stack up.  Resources mentioned in … Read more

098 – WordPress security for agencies with Akshat Choudhary

June 3, 2020 - 0 Comments

The founder of BlogVault & Malcare, Ahskat Choudhary joins the show to talk WordPress security. If you’ve run an agency for a while, you’ll no doubt have had to clean up after some malicious code or dealt with websites getting hacked.  In this chat, you’ll learn what you need to do to reduce the likelihood … Read more

097 – How to create your processes with Say Gabriel

May 27, 2020 - 0 Comments

Say Gabriel from Anansi Content joins the show to talk process & SOPs. So many business owners resist creating processes because they don’t have the time, but Say’s strategies drastically simplify what you need to do. Even if you’ve already begun creating your processes, there is plenty of epic advice in this interview.  Resources mentioned … Read more