The Agency Highway Podcast

047 – Profit metrics for agencies with Jason Andrew

May 8, 2019 - 0 Comments

Jason Andrew is a chartered accountant and has over a decade of experience as a business and corporate advisor. He works with a bunch of agencies, helping them to understand their numbers. In this interview we dig into the profit metrics agencies should be looking at, and using your numbers to know when you can … Read more

046 – Using website audits to land more clients with Clifford Almeida

May 1, 2019 - 0 Comments

Cliff has had a lot of success using website audits to improve their sales process and land more clients. In this interview, we discuss how to best use audits, and what to include in different stages of the sales process. Topics include: What is a website audit? Why is it important? What is included in … Read more

045 – KPIs to keep your agency out of trouble with Drew McLellan

April 24, 2019 - 0 Comments

In this chat with Drew McLellan, you’ll learn about key financial KPIs that you should keep an eye on. These KPIs are crucial health indicators that indicate how well the agency is doing, and help you to continually turn a profit. We also dig into some research around when organisations choose to hire an agency … Read more

044 – Sell more with surveys with Rob and Kennedy ResponseSuite

April 17, 2019 - 0 Comments

A common point that agencies struggle with is identifying the right clients for the right product packages. This is where segmentation comes in. James speaks with Rob and Kennedy from ResponseSuite to figure out the questions to ask to segment people, how to actually segment that’s the best fit for your business, as well as … Read more

043 – Grow your agency with webinars with John Ainsworth

April 10, 2019 - 0 Comments

Marketing funnels are a difficult topic. Many questions in our Facebook group center around where to start, or how to create a funnel. I asked John to come on to discuss creating funnels for digital agencies and web designers. It started out as a general discussion, but we focus on webinars pretty quickly as John … Read more

042 – Digital Minimalism

April 3, 2019 - 0 Comments

This week I revisit my plan to become more of a digital minimalist. It’s been a few weeks and I have more time, more headspace and it’s been bloody great. You’ll learn some of the best ways to get started in cutting social media use and phone time. Resources mentioned in the episode Tropical MBA … Read more

041 – Generating leads for your digital agency with Kim Barrett

March 27, 2019 - 0 Comments

Kim Barrett from Your Social Voice joins me again to talk about lead generation for your digital agency. We discuss several topics around generating leads, from the initial traffic through to sales calls. This is part 2 of the interview, so make sure you go back and listen to Part 1 if you haven’t already. … Read more

040 – Selling higher ticket projects with Kim Barrett

March 20, 2019 - 0 Comments

Kim Barrett from Your Social Voice has been able to work up to selling higher-priced marketing packages to his clients. A big part of that is being able to properly communicate the value to clients. Another big part is developing the confidence to charge more. We chat about both these and more in today’s interview. … Read more

039 – Building your team with Damian Papworth

March 13, 2019 - 0 Comments

When it comes to growing a team for your digital agency, there are many ways to go about it. Damian Papworth has been through this process and shares his tips for building your team. Whether you’re freelancing and want to make your first hire, or already have a team and want to expand, there’s something … Read more

038 – Crafting WordPress maintenance plans with Brad Morrison

March 6, 2019 - 0 Comments

Brad Morrison runs GoWP – a white label WordPress maintenance service. They’ve got this down to an art, so who better to come on to talk about crafting your maintenance plans In part one of this interview, you’ll learn about what to include in your WordPress maintenance plan – and what you might consider value … Read more