Selling can feel icky, especially to many web designers and digital agencies that are more on the technical side. But if you truly understand your best clients, and believe that what you provide will get them to where they want to be, it no longer feels like selling.
Jürgen Strauss joins the show to talk about how you can achieve this level of connection with your ideal clients.
Resources mentioned in the episode
Connect with Jürgen
Founder and Chief Innovator at Innovabiz, Jürgen's vision for Innovabiz is simple: We will turn your business into a client magnet by building and making the most of your marketing – making your marketing Human again.
Prior to founding Innovabiz, Jürgen spent years in both the corporate world and small business world at the intersection of technology, science, human behaviour, marketing and business management.
Jürgen's philosophy is making marketing human! Marketing is about building relationships with people we serve; marketing is about enabling people to achieve and excel; it’s about working with people. Innovabiz's Map places marketing at the heart of business and mirrors a hero’s journey taken by the customer.
With over 200 episodes of the InnovaBuzz Podcast, Innovabiz have a robust system from identifying and inviting guests, through recording, editing, publishing and promoting each episode. There’s a magic question, that is key to growing the podcast, and other innovative strategies.
A key part of the Marketing Map is customer retention; delivering exceptional experiences, helping them solve more problems and having them share their stories. Innovabiz work with clients on systems for encouraging reviews, managing reviews and owning your online reputation.