Marcel Petitpas from Parakeeto joins the show to talk agency profitability. Getting more clients sounds good on paper, but can make things worse if you aren’t tracking the right things. Here’s how you can begin increasing the bottom line profit you make and some agency benchmarks to see how you stack up.
Resources mentioned in the episode
- Marcel’s Agency Profit Podcast
- James’ talk on creating a SaaS product as an agency
- The Agency Profitability Toolkit
Connect with Marcel
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a software platform that helps agencies create data-driven estimates in seconds using their time tracking data.
He’s also a speaker and consultant, specializing in Agency Profitability Optimization – helping agencies and services businesses reach peak profitability and cash flow in their business, the head strategic coach at SaaS Academy, the #1 B2B SaaS coaching program in the world, and COO at Gold Front, a creative agency working with top tech companies in San Francisco like Uber, Slack, Google, and Keap.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day with his fiance Cearagh.