When you start working with a client and you realise their current brand assets suck, things get difficult. Do you just tell them their logo sucks? Or do you try to pitch a rebrand and risk a backlash?
Ross Kimbarovsky from Crowdspring joins the podcast to share how to navigate this situation and how you can become a better agency in the process.
Resources mentioned in the episode
Connect with Ross
Ross founded and is the CEO at crowdspring, where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and also with many of the world’s best agencies – and tens of thousands of entrepreneurs and startups. Before founding crowdspring, Ross practiced law for 13 years as a successful trial attorney. Fun fact: there's a rumor that Ross left his law practice in 2007 to found crowdspring so that he could wear shorts to work. That rumor is true.
Agencies that want to innovate and laterally expand their business can do so without incurring capital expenses and without risk. Learn how through a complete Design Service Starter Guide, which you can get for free here: https://www.crowdspring.com/agency-resources/