Automation can have a dramatic effect on your agency, especially if you find yourself overworked and underpaid. Olivia Look from The Automated Agency joins the show for a chat about tools and processes that will help your team get more done.
Olivia Look is an automation and no-code enthusiast and the founder of The Automated Agency living in Virginia, USA. She doesn't want to work ridiculous hours to run a successful business, and you shouldn't have to either.
To avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship.
I am the co-founder of HolaBrief, an interactive discovery tool for creative agencies and freelancers to better understand their client's business problems. The brief has been a problem my entire career so I'm on a mission to fix it so that other creatives can do their best work. In my free time I also co-found The Green Conspiracy garden journal that teaches people to grow their own food successfully.
Do you help your clients implement software in their business? If you aren’t involved in the partner programs for that software, you’re leaving money on the table.
In this episode with Alex Glenn from PartnerHub, you’ll learn how to leverage software partner programs to get exposure, generate leads, increase revenue and even improve your SEO.
I ran an agency for a large part of my career called Right 2 Revenue where we focused on setting up user and client acquisition funnels for various verticals. From there, I ran growth as a Vice President and early team member for platforms like Carlease.com, Curiosity.com and Younity.
In those roles, I relied on Partners to quickly ramp up my brands presence in a new space (i.e. car leasing – we were not auto industry veterans, so we had to learn, build a platform, and market simultaneously). I was always known for being able to do a lot with a little. And partners were a huge reason for that. I still had never heard the term “Channel.” After those platforms came and went, I launched my own called Automated.af – focused on linking top marketing and sales automators with companies who needed them. I built a large Slack station with agencies and thought leaders. I also built a Slack application that deployed pre-built automations for teams. But, I knew I wasn’t thinking big enough.
After writing a GTM strategy for a SaaS client that included a partnerships strategy as the key pillar, and hearing the founder question “Why not SEO or sales as the key pillar?” I realized how little most founders knew about the power of partnerships. That night, I bought the domain Partnerprograms.io and set out to educate and build the platform for partner-led growth.
Kris from Just After Midnight has productized a service that many would write off as un-productizable. His story has so many practical tips around how to run a productized service in tandem with your existing agency. You’ll learn how to structure your team, common mistakes to avoid, how to create boundaries and much more.
Kris is CEO at Just After Midnight ANZ. Kris has worked in digital for over 20 years, for much of it as a member of the executive team of international digital agency Reading Room, leading its growth and sale in 2015. Kris shares a passion with Sam and the rest of the JAM team for building enduring, differentiated and exciting businesses with a culture that their people and customers can’t resist.
In this episode, Kurt Philip from Convertica shares some simple ways you can increase conversions on your own, or your clients’ websites. You’ll learn about how to increase trust, where to focus your efforts and how to learn more about Conversion Rate Optimization.
If you’ve ever thought about creating a productized service, this episode is for you. Chris WIllow from Service Provider Pro joins the show to talk about what’s working in productized services, how to get started without risking your current brand, and how to create processes.
I'm the founder of Service Provider Pro, a client management and billing software for agencies. Huge fan of helping agencies get their stuff together, love outdoor sports. Based in Latvia.
Shaun Clark from GoHighLevel joins the show to talk about client retention. Selling technology to clients is an under-utilised channel by agencies, yet it can be highly lucrative. On top of that, it can make them more likely to remain a client, even while they’re taking a break from your services, making it easier to get the back later.
There is a lot in this episode and I hope you find it helpful!
Peep Laja from CXL joins the show to tackle two awesome topics.
First, you’ll learn how you can differentiate your agency from the thousands of others out there. Everyone talks about niching down, but few dig into the “how” to the level that Peep shares in this interview.
Second, if you’ve thought about offering, or already offer Conversion Rate Optimization as a service to your clients, you’ll learn what you should include in the service and how to sell it to clients.
A YouTube channel can help you land clients easier than you might think. Rob ORourke from Fox Web School shares how that can be so, as well as tips on how to start your channel, get more subscribers and what equipment to use.
This is an absolute beast of an episode. Anna Shcherbyna from Remotivate joins the show to share a start-to-finish playbook on how to hire amazing employees.
The conversation covers where to go to find people and all the steps to go through to make sure they’re a great fit before you hire them.
