The Agency Highway Podcast

136 – Automation for agencies with Olivia Look

July 14, 2021 - 0 Comments

Automation can have a dramatic effect on your agency, especially if you find yourself overworked and underpaid. Olivia Look from The Automated Agency joins the show for a chat about tools and processes that will help your team get more done. Resources mentioned in the episode Jimmy’s automated client onboarding video Notion Coda Connect with … Read more

135 – Using creative briefs to work effectively with Leticia Rita

July 7, 2021 - 0 Comments

To avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship. Leticia from Holabrief joins the show to share: The 3 types of brief What should be in a creative brief How to create a solid briefing process Resources mentioned in … Read more

134 – Growing your agency through tech partnerships with Alex Glenn

June 23, 2021 - 0 Comments

Do you help your clients implement software in their business? If you aren’t involved in the partner programs for that software, you’re leaving money on the table. In this episode with Alex Glenn from PartnerHub, you’ll learn how to leverage software partner programs to get exposure, generate leads, increase revenue and even improve your SEO.  … Read more

133 – Productizing outside the box with Kris Croucher

June 16, 2021 - 0 Comments

Kris from Just After Midnight has productized a service that many would write off as un-productizable. His story has so many practical tips around how to run a productized service in tandem with your existing agency. You’ll learn how to structure your team, common mistakes to avoid, how to create boundaries and much more.  Resources … Read more

132 – Increasing your conversions with Kurt Philip

June 9, 2021 - 0 Comments

In this episode, Kurt Philip from Convertica shares some simple ways you can increase conversions on your own, or your clients’ websites. You’ll learn about how to increase trust, where to focus your efforts and how to learn more about Conversion Rate Optimization. Resources mentioned in the episode Website – Convertica Connect with Kurt LinkedIn … Read more

131 – Creating a spin-off productized service with Chris Willow

June 2, 2021 - 0 Comments

If you’ve ever thought about creating a productized service, this episode is for you. Chris WIllow from Service Provider Pro joins the show to talk about what’s working in productized services, how to get started without risking your current brand, and how to create processes.  Connect with Chris Twitter Facebook YouTube About Chris I’m the … Read more

130 – Retaining clients through technology with Shaun Clark

May 26, 2021 - 0 Comments

Shaun Clark from GoHighLevel joins the show to talk about client retention. Selling technology to clients is an under-utilised channel by agencies, yet it can be highly lucrative. On top of that, it can make them more likely to remain a client, even while they’re taking a break from your services, making it easier to … Read more

129 – Agency differentiation and CRO as a service with Peep Laja

April 15, 2021 - 0 Comments

Peep Laja from CXL joins the show to tackle two awesome topics.  First, you’ll learn how you can differentiate your agency from the thousands of others out there. Everyone talks about niching down, but few dig into the “how” to the level that Peep shares in this interview.  Second, if you’ve thought about offering, or … Read more

128 – How to get clients through YouTube with Rob ORourke

February 10, 2021 - 0 Comments

A YouTube channel can help you land clients easier than you might think. Rob ORourke from Fox Web School shares how that can be so, as well as tips on how to start your channel, get more subscribers and what equipment to use.  Resources mentioned in the episode Fox Web School YouTube Brian Dean on … Read more

127 – How to hire amazing people with Anna Shcherbyna

February 3, 2021 - 0 Comments

This is an absolute beast of an episode. Anna Shcherbyna from Remotivate joins the show to share a start-to-finish playbook on how to hire amazing employees.  The conversation covers where to go to find people and all the steps to go through to make sure they’re a great fit before you hire them.   Resources mentioned … Read more