The Agency Highway Podcast

051 – Selling SEO to your clients with Pete Everitt

June 5, 2019 - 0 Comments

SEO and websites go hand-in-hand. That’s why many agencies also offer SEO as a service to their clients. In this chat, Pete Everitt and James chat about where to start with SEO, and how to sell it to your clients more easily. — Topics include: How navigation matters in SEO Retro fitting SEO to existing … Read more

050 – Building authority with masterminds with Ronan Leonard

May 29, 2019 - 0 Comments

Masterminds are one of the most valuable things I’ve done for my business. They have provided me with great feedback, a sounding board for ideas and so much more. Ronan Leonard joins me to talk about what a mastermind is and why you’d consider joining one. We also discuss some good habits that many freelancers … Read more

049 – Working remotely and managing a team with Robby McCullough

May 22, 2019 - 0 Comments

Robby McCullough has been travelling and managing his business at the same time. This of course comes with challenges. James and Robby chat about the things they wished they knew before working remotely, managing a team while on the road and the gear they travel with. The end of the interview dives into building your … Read more

048 – Increasing your margin with David Braun

May 15, 2019 - 0 Comments

David Braun has been in the agency game since 2002. Yep. Two thousand and freaking two. He’s also a co-founder of TemplateMonster, Weblium and Drafitum, and speaks at 70+ conferences. So to say he has learned a thing or two is a massive understatement. In this chat, David and James talk about how to increase … Read more

047 – Profit metrics for agencies with Jason Andrew

May 8, 2019 - 0 Comments

Jason Andrew is a chartered accountant and has over a decade of experience as a business and corporate advisor. He works with a bunch of agencies, helping them to understand their numbers. In this interview we dig into the profit metrics agencies should be looking at, and using your numbers to know when you can … Read more

046 – Using website audits to land more clients with Clifford Almeida

May 1, 2019 - 0 Comments

Cliff has had a lot of success using website audits to improve their sales process and land more clients. In this interview, we discuss how to best use audits, and what to include in different stages of the sales process. Topics include: What is a website audit? Why is it important? What is included in … Read more

045 – KPIs to keep your agency out of trouble with Drew McLellan

April 24, 2019 - 0 Comments

In this chat with Drew McLellan, you’ll learn about key financial KPIs that you should keep an eye on. These KPIs are crucial health indicators that indicate how well the agency is doing, and help you to continually turn a profit. We also dig into some research around when organisations choose to hire an agency … Read more

044 – Sell more with surveys with Rob and Kennedy ResponseSuite

April 17, 2019 - 0 Comments

A common point that agencies struggle with is identifying the right clients for the right product packages. This is where segmentation comes in. James speaks with Rob and Kennedy from ResponseSuite to figure out the questions to ask to segment people, how to actually segment that’s the best fit for your business, as well as … Read more

043 – Grow your agency with webinars with John Ainsworth

April 10, 2019 - 0 Comments

Marketing funnels are a difficult topic. Many questions in our Facebook group center around where to start, or how to create a funnel. I asked John to come on to discuss creating funnels for digital agencies and web designers. It started out as a general discussion, but we focus on webinars pretty quickly as John … Read more

042 – Digital Minimalism

April 3, 2019 - 0 Comments

This week I revisit my plan to become more of a digital minimalist. It’s been a few weeks and I have more time, more headspace and it’s been bloody great. You’ll learn some of the best ways to get started in cutting social media use and phone time. Resources mentioned in the episode Tropical MBA … Read more